Advisors · Healthcare Workforce Strategy
Your workforce problems aren't isolated.
Rising workforce cost is the symptom. KinRidge finds the source and fixes the system behind it. We're a healthcare workforce advisory firm built by operators.
Start a conversationThe problem
Rising workforce cost is the symptom.
Vacancies. Agency spend. Turnover. These look like separate problems. They're usually symptoms of something deeper.
Health systems have spent years buying symptom relief: a new recruiting funnel, a better vendor rate, a retention bonus, another platform. Each change buys temporary relief. When the underlying system doesn't change, the cost comes back.
We look underneath the numbers at scheduling design, span of control, how demand gets forecasted, where functions work against each other. Then we provide the real diagnosis.
A different kind of workforce partner is here.
01 Operating experience
We've made workforce decisions under pressure. More importantly, we've owned the outcomes.
02 Independent advice
No staffing arm. No rate card. No labor to sell. When you have no hidden agenda, it's a lot easier to get real.
03 Whole-system view
We connect workforce, recruiting, technology and operations to see what others may only view in isolation so you can see your workforce against what the work actually demands.
04 Accountability through implementation
Diagnosis is the beginning. We stay through implementation, measurement and adjustment so the improvement holds.
The who
We're operators, not observers.
KinRidge brings together seasoned operators with complementary experience across healthcare workforce, recruiting, technology and operations.
Workforce strategy
Mona Veiseh
Founder & CEO
Mona built NuWest Group from a two-person recruiting desk into a healthcare staffing network spanning all 50 states and two U.S. territories. NuWest reached $450 million in revenue, with 3,000+ clinicians deployed, and the compliance and mobilization systems to place clinicians across state and county lines. During COVID, she worked with HHS, CDC, and state agencies to stand up surge recruiting teams without letting fill rate or time-to-fill slip. She's since fixed the same underlying problem twice for health systems: a nursing pay rate that matched market on paper but still missed time-to-fill targets, solved by finding the real cause and cutting contingent spend; and a fulfillment gap traced to a pattern in offer declines, solved by coaching the hiring team that owned it. At KinRidge her focus is closing the gap between what CNOs are trying to fix and what CFOs are willing to fund — including implementing AI-enabled interview technology tools to shorten the hiring cycle without losing match quality. She currently advises Beginly, a VC-backed physician job-matching platform. 40 Under 40 (Puget Sound Business Journal, Staffing Industry Analysts); Vistage Exceptional Leadership Award recipient.
Workforce & operations
Jermaine Reed
Principal
Jermaine spent more than 20 years building the operating systems that let complex healthcare organizations keep running well after the consultant leaves. At Maxim Healthcare Services, he applied Lean process redesign across more than 400 offices nationwide, managed a $40 million operating portfolio serving 3,000+ client accounts, and built hospital-based care systems to reduce avoidable readmissions and strengthen care transitions. As President and COO of Medical Edge Recruitment, he took the company from startup to a $60 million international business, designing its recruiting, credentialing, compliance and finance infrastructure from the ground up, with teams across the U.S. and Guyana. At KinRidge, Jermaine's focus is leveraging Lean process improvement practices, effective change management techniques, and the thoughtful application of technology to address challenges across States and healthcare systems. MBA. Lean Healthcare Certificate, Belmont University's Massey School of Business. Executive Leadership Certificate, Cornell University.
RECRUITING STRATEGY, MSP LEADERSHIP & CLIENT SERVICES
Erin Arden
Principal
Erin was a co-builder of NuWest Group. She helped achieve consistent year-over-year growth at NuWest, all organically. Erin stood up the recruiting, account management, and MSP leadership functions that took NuWest from a startup desk to a nationwide healthcare staffing network. She built and scaled its MSP business practices, anchoring it to client outcomes and each client's own internal performance metrics rather than a standard vendor scorecard. Erin is passionate about the candidate-to-employee experience, making it frictionless and enjoyable. Erin has spent 20 years coaching candidates and hiring managers to help them find their best fit for an enduring relationship. At KinRidge, Erin's focus is bringing an authentic approach to recruitment, onboarding, and talent engagement. She also loves coaching and developing hiring managers to build effective interview skills.
PHYSICIAN WORKFORCE STRATEGY
Leah Grant
Principal
Leah is a healthcare workforce operator who has led physician permanent placement, locum tenens, advanced practice and broader healthcare staffing lines including oversight of a $30 million business portfolio. Her work centers on understanding the full workforce ecosystem rather than treating vacancies, premium labor and recruitment delays as isolated problems. She helps organizations identify the underlying drivers of workforce performance and build strategies that connect people, process, technology and business objectives. At KinRidge, Leah focuses on healthcare workforce and physician recruitment strategy, helping clients evaluate current workforce models and implement sustainable solutions that support access, growth and long-term stability. MBA. PhD candidate in Business Administration, Kennesaw State University.
ATS Enablement with focus on physician Recruitment.
Susie Mesea
Senior Advisor — Physician & APP Focus
Susie spent nearly two decades in locum tenens staffing for physicians and advanced practice professionals, at the President or EVP level in three organizations under the Jackson Healthcare umbrella and beyond it. She was President of Healthcare Job Boards, then President of AdvancedPractice.com — the national locum tenens agency it spun off to place PAs and NPs exclusively — before returning to Jackson Healthcare's Jackson and Coker in 2015 as EVP, running its operations, sales, and physician recruitment through a period of rapid industry growth. Most recently, she was EVP of MedStaff National Medical Staffing, placing physicians and advanced practice professionals into positions nationwide. At KinRidge Advisors she's passionate about technology enablement as a way to advance client's performance and success metrics.
Strategic Partners
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